Strengthening maritime cultures as a source of creative ideas for maritime tourisme development in Kuta, Central Lombok

Abstract The development of tourism-oriented mass tourism often weakens the existence of culture that has become the identity of local communities. This paper aims to examine how the culture in the area around The Mandalika Central Lombok can actually be a source of creative ideas for tourism development. The data were collected through in-depth interviews and focused discussions with informants, and were analyzed descriptively qualitatively. Negative impacts on culture due to the development of tourism in the Mandalika can be avoided by preparing the community to package this culture through creative economic activities. The variables that need to be improved are digital capabilities, business management, and the ability to develop business networks. In addition, the existence of social norms must be maintained as a control so that creativity remains within the corridors of norms prevailing in society.