Impact on Job Satisfaction and Organizational Pride through Evaluation of Perceived Organizational CSR: A Structural Equation Modelling

The purpose of current study is to identify the influence of liking of advertisement, message credibility and corporate culture fit on job satisfaction and organizational pride with evolution of organizational perceived CSR engagement as a mediator between them in the manufacturing sector Pakistan. Total of 298 responses were picked for the final analysis. SPSS and AMOS are used to get the results regarding Structural Equation Modeling as well as Confirmatory Factor Analysis. Results demonstrated that liking of advertisement has a significant relationship with job satisfaction and organizational pride. Message credibility also influences job satisfaction, but it depicts insignificant relation with