Diversification of the financial education needs of the entrepreneurial ecosystem: a multidimensional scaling analysis applied to data from a financial intelligence platform

The objective of this research is to analyze the financial education needs of the central region of the country through Non-Parametric Multidimensional Scaling (NMDS), Shannon's diversity index and Simpson's dominance index, applied to a database from of a financial intelligence technological platform to identify the similarity of financial needs among users and their financial preferences. The results obtained show similarity between the data, which indicates that there is a lack of financial knowledge in the entrepreneurial ecosystem and, therefore, a high death rate of SMEs and uninformed financial decisions based on errors of interpretation of the information.