A Study of Tomato Growers' Marketing Behaviour in The Dindigul Area of Tamil Nadu, India

The present study was carried out in Dindigul district of Tamil Nadu, India by using random sampling method with 120 respondents and data collected by well structured interview schedule. There are 8 blocks of Dindigul district (Tamil Nadu, India) out of which 4 blocks were selected on the basis of maximum area (1568 ha) and production (18002 MT). Objective of this research is to study the Marketing behaviour of tomato growers. Consumers' marketing behaviour when looking for, buying, selling, using, evaluating, and discarding products and services that they believe will meet their requirements. According to the findings, the majority of respondents (64.16 per cent) had a medium level of overall marketing behaviour, followed by 23.34 per cent of them having high and only 12.5 percent of them having low level of marketing behaviour.