AI-Powered “Voice Recognition Avatar”

Consumers like to try innovative technologies when they perceive them to be approachable, convenient, and entertaining. The purpose of this study was to explore the adoption of AI voice recognition avatar in the gameplay. This study's interesting insights show us that gamers are keen and interested in voice recognition technology. The study augments value to TAM theories, perceived value theory, and the flow theory with localization's moderating role. The 218 respondents from China provided useful insights. In China, gaming is a vast industry, and such gaming options can attract current and new gamers. Thus, AI can benefit gamers in this regard and give them the freedom to interact with their avatar through the power of voice recognition.