STRATEGIES OF RUSSIAN RETAIL CHAINS IN THE HOUSEHOLD 
 APPLIANCES SEGMENT
Vestnik of Khabarovsk State University of Economics and Law(2021)
Abstract
The article considers three possible strategies of Russian retail chains of the household appliances segment in the local market of Khabarovsk, based on statistical data and current market trends. It is shown that the investment of retail chains in their own production will be the most favorable model for the development of the household appliances market.
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Key words
russian retail chains,household appliances segment
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