Exploring the built-environment: heritage trails, values and perceptions

Abstract Understanding visitor preferences to heritage areas is essential in informing management planning and interpretive strategies for these places. This paper uses a quantitative method approach to investigate local Malaysian visitor preferences to heritage trails in the Old Town of central Kuala Lumpur, in Malaysia, to understand what values and qualities visitors are experiencing that informs their preferences. The findings of this research offers a ranking system of heritage trails and buildings based upon visitors’ preferences, that can aid in understanding of visitor preferences of heritage trails and the places and values along such trails.