The challenge for Aik Nyet Nature Tourism in the new normal era

Abstract Good knowledge of the economic value of a tourist location is the main basis for formulating an effective management policy. In the conditions of the Covid 19 pandemic, Aik Nyet Nature Tourism, which covers an area of approximately 9.4 ha, was closed. The new normal era makes it possible to reopen with some conditions that have to be met. Starting from determining the optimal paid entrance fee to some new normal rules that must be implemented, this article aims to provide an overview of what KPHL Rinjani Barat should do. This article investigates this issue by employing a two-phase study: quantitative and qualitative. The first phase used primary data from the visitor survey whose results were analyzed using travel cost methods. The second phase used secondary data from Kompas.com reporting interconnected themes on the new normal era. The data were analyzed using the content analysis method. The results showed that in the new normal period, KPHL Rinjani Barat should reduce the entrance fee to Aik Nyet, which is currently IDR 5,000 to IDR 3,000, and implement COVID-19 health and hygiene protocols properly.