Sustaining Competitive Advantage in Private Universities: A case study of Southern Region of Nigeria
Journal of Organizational Management Studies(2021)
摘要
A limited number of persons can afford the fees of private universities; hence, enrolment determines survival. The choice of those who can afford the fees depends on the institution's corporate reputation. In a service-providing organization, the development and sustenance of a strong brand is seen as the principal function of the Marketing and Corporate Affairs Unit.
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关键词
private universities,competitive advantage,nigeria
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