The ahp quantification of student population attitudes in wine purchasing

According to the FAO (2021), slightly less than 6 litres of wine is consumed per capita. (2016) confirmed, based on the North Macedonian National Strategy for Viticulture and Wine production, that the wine market in the country has two consumer groups: middle-aged who have lower purchasing power and consume larger quantities of cheaper wine and younger to middle-aged with higher purchasing power who prefer smaller quantities of high-quality wine. [...]the research was conducted among students of Banja Luka University. (2017) stated that of all the factors analyzed in relation to consumers' behavior and preference, the dominant factors identified are demographic factors-age, region, family size and place of living, social factorseducation and income, and behavioral factors-price importance, place of purchase and product characteristics.