Developing new business models from a controller perspective
Proceedings of the European Union’s Contention in the Reshaping Global Economy(2022)
摘要
The Fourth Industrial Revolution and its effects, the pandemic and the new market trends that are emerging as a result, pose significant challenges for companies. Flexibility is no longer enough, adapting to digitalization, developing a new business model using an integrated work environment and self-service business intelligence are needed. The controller plays a key role in this process, as a business partner is actively involved in building the models. The controller has several new or refocused tools at their disposal, such as multidimensional decision-making procedures, digital reports, scenario analysis, specialized KPIs, and more. This study reviews how these tools can help shape a new business model, and how this digitalization can help.
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