The Economic Rationality and Institutional Driving Force of Edible Agro-products Enterprises Adopting ISO9000 Standards

This paper analyzed the economic rationality and institutional driving force of edible agro-products enterprises adopting ISO9000 standards,and built the theoretical analysis framework of enterprises adopting ISO9000 standards.The results indicated that the enterprises adopted ISO9000 standards form a variety of promoting product quality and safety business strategy options based on the considerations that getting economic efficiency and the access to resources.Based on the results,some recommendations were given for stimulating enterprises to adopt ISO9000 standards.