Olympic Waterfronts: An Evaluation of Wasted Opportunities and Lasting Legacies

Mega-events such as the Olympic Games are powerful tools for city-branding and urban development, carrying the ability to create lasting physical, political, social, and economic legacies. Waterfront redevelopment has become a primary mechanism for revitalizing urban spaces, especially through brownfield requalification, and the Olympics have not been indifferent to this trend. Several recent editions have engaged in the rehabilitation of urban waterfronts. To analyze common mistakes that may impair the quality of these interventions, we apply a revised version of a binary evaluation tool to nine such Olympic Waterfronts, starting with Barcelona 1992, assessing their contexts, budgets, programs, plans, and environmental integration. The results show that the Olympic Waterfront can drastically change the image of the city, greatly contributing to the perceived success of the event's legacy and creating new urban centralities. However, the inadequate management in the planning, delivery and, especially, legacy stages of the event can compromise this "Olympic Effect". The test application of the evaluation tool proved successful in the context of mega-event planning and post-event transformation. It could potentially be useful in informing present and future decision-making regarding waterfront regeneration projects by highlighting pressure-points that, if not addressed, may hinder the future success of the interventions.