FILM CO-WATCHING ON THE SOCIAL MEDIA TWITCH BY CENTENNIALS: A CASE STUDY

The network Twitch hosts a novel form of collective viewing of au-diovisual products, whose audience is centennials. We analyse the case of Watch Parties, which allow users to watch films in real time with a streamer. Taking three Watch Parties of the streamer Lynx_Reviewer as a case study, a methodological triangulation is carried out: virtual ethnography, content ana-lysis and semi-structured interview. By exploring the phenomenon, a model of analysis of collective consumption of content is constructed thanks to a descrip-tive systematisation of the audience's consumption habits and uses by analy-sing the conversations and messages generated in the transmissions. The re-sults obtained show that, despite the disparity of content and channels broad-casting on Twitch, this format follows a common pattern of broadcasting, par-ticipation, interface and type of messages. It is a leisure experience based on the collective construction of content developed synchronously with the inter-action of the audience, which uses its own references and expressive codes to communicate, using films as a means of interaction within the community.