Exploratory Evaluation of Incentives to Increase High-Occupancy Vehicle Use on Priced Highway Facilities

This paper introduces an innovative way to incentivize increased person throughput on priced highway facilities such as toll roads, express toll lanes, and high-occupancy toll (HOT) lanes, using cash rewards for carpoolers and transit riders. An exploratory evaluation of the concept is demonstrated for the I-66 HOT facility inside the Capital Beltway in Northern Virginia. The results of the analysis suggest that the concept could provide significant benefits at a relatively low cost to public agencies for cash incentives.