Impact of digitalization on retailers and its future trends

People in today's world are getting used to buying the products they need to shop online. They don't need to go much more than beyond to shop online. They can easily access online stores or put mobile devices in place and arrange what you want. Our research is about online vs offline purchasing preference. What customers prefer to buy online or offline? And also, we demonstrate the future scenario of the retail market. So that we explore the online-offline model prediction in the future scenario followed by Barbara thau. We took sales data from national china bureau statistics. We analyze the sales of more than 6 years of data for the research. Our claim is an assumption, so we use a hypothesis model for the proof of our Claims. As well as we discuss the factor of purchasing behavior from the customer for consumer goods. Our claim is an assumption, so we use a hypothesis model for the proof of our Claims. As well as we discuss the factor of purchasing behavior from the customer for consumer goods. As we find our analysis results are positive so we make some business solution suggestions for our business people in suggestions and conclusions.