Women's Exposure to Sexualized TV, Self-Objectification, and Consideration of Cosmetic Surgery: The Role of Age

Public Policy Relevance Statement TV is full of content presenting women in a sexualized way, with a focus on their sexual appearance and appeal to others. We found that across an age spectrum from 15 to 72 years, the more women watched sexualized TV, the more concerned they were about their body; a link between watching sexualized TV and considering cosmetic surgery was found only for women above the age of 31. Adding to the evidence documenting negative consequences of sexualized media use on young women's body image, this study is a first indicator that these might also apply to women across a broader age spectrum. Extensive research has documented links between sexualized media use and body image concerns. Previous findings are based largely on female adolescents or young adults, although objectification theory predicts changes of body image concerns with age. Therefore, the current study investigated the link of sexualized TV exposure (STE) with self-objectification and consideration of cosmetic surgery within the framework of objectification theory in a sample of 519 female participants between the age of 15 and 72 (M = 39.43 years). Participants completed measures of STE, appearance-ideal internalization, valuing appearance over competence, body surveillance, and consideration of cosmetic surgery. Structural equation modeling revealed that STE was indirectly linked with consideration of cosmetic surgery via valuing appearance over competence and body surveillance. Age was negatively related to internalization, valuing appearance over competence, and body surveillance, but did not moderate the links between STE and body image. Older women scored lower on the body-related variables, but the associations between STE and self-objectification were the same across the age spectrum. STE predicted consideration of cosmetic surgery only for women over 31 years of age. Implications concerning the role of age in linking sexualized media to self-objectification are discussed.