A Study Investigating Factors Affecting User Ratings in Mobile Games

Mobile applications have become popular in the world, and they are widely used for a variety of purposes, including entertainment, games, education, etc. Mobile gaming applications are the most popular apps on the App Store. This study analyses the relationship between different game characteristics and user ratings using signaling theory which helps app developers in designing their gaming apps. This study will determine the role of the price as well as in-app purchases of the mobile game in influencing the user rating of a mobile gaming application which can ultimately affect the success of the game. The results of the study can help developers plan their monetization strategy when they release a new game in the market.