The impact of corporate social responsibility on the reputation of universities within developing countries: Evidence from Jordan

This paper aims to investigate the impact of corporate social responsibility on organizational reputation in Jordanian universities. Quantitative approach was adopted; electronic survey was employed wherein there was distribution of questionnaires to a sample of employees selected through a simple random approach. The sample was made up of a total of 340 employees based within both private and public universities in Jordan. This current study was founded upon the assumption that the commitment of organizations to social responsibility leads to increases in their abilities to achieve an organizational reputation that is good. The findings showed that all social responsibility practices (ethical, philanthropic and legal) have a significant and positive impact upon improving organizational reputation. In addition, the findings found that the legal responsibility is considered most practiced in Jordanian universities followed by ethical responsibility. Finally, there no significant impact for economic responsibility on organizational reputation. This paper can provide theoretical and practical contribution to social corporate responsibility and organizational reputation knowledge through explored the role of social responsibility in organizational reputation in new context in general and universities in particular.