Negative Emotions, Positive Outcomes? Exploring the Communication of Negativity in Serious Data Stories

ABSTRACT Recent work has highlighted that emotion is key to the user experience with data stories. However, limited attention has been paid to negative emotions specifically. This work investigates the outcomes of negative emotions in the context of serious data stories and examines how they can be augmented by design methods from the perspectives of both storytellers and viewers. First, we conducted a workshop with 9 data story experts to understand the possible benefits of eliciting negative emotions in serious data stories and 19 potential design methods that contribute to negative emotions. Based on the findings from the workshop, we then conducted a lab study with 35 participants to explore the outcomes of eliciting negative emotions as well as the effectiveness of the design methods. The results indicated that negative emotions mainly facilitated contemplative experiences and long-term memory. Besides, the design methods showed varied effectiveness in augmenting negative emotions and being recalled.