Search Gaps and Consumer Fatigue

Raluca M. Ursu,Qianyun Zhang,Elisabeth Honka

Marketing Science（2022）

引用 4|浏览10

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摘要

This paper documents that consumers frequently take breaks during their search (“search gaps”) and develops and estimates a model that rationalizes search gaps caused by consumer fatigue.

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关键词

sequential search, search fatigue, search delay, online browsing, apparel industry

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