Influence of COVID-19 pandemic on the digitalisation of enterprises management

The goal of this study was to analyse changes in enterprise management among COVID-19 and create mechanism for managing digital transformation. The methodological basis of the study was represented by a terminological analysis of the concepts of automation, digitalisation, and digital transformation, the results of which were aimed at building a conceptual scheme for business digitalisation. During the research, we found out that a full-fledged and successful digital transformation is possible after the restructuring of the company's business process management system. By comparing the outcomes of using digital platform-based business models (used in Azerbaijan, Russia, and Switzerland), the most promising one was selected to be used in the COVID-19 affected environment. The collected data suggest that regardless of the country's digitalisation level, innovation and transformation continue to provide business-promoting aid. Utilisation of modern online platforms for doing business is proved to be instrumental for substantial digital governance advancement.