“Consumer-to-Brand Impoliteness” in luxury stores
Journal of Business Research(2022)
摘要
•Mobilizing the impoliteness theory in a marketing context.•Unveiling the concept of Consumer-to-Brand Impoliteness.•Deepening the underlying meanings of Consumer-to-Brand impoliteness in luxury stores.•Defining four profiles of impolite consumers’ practices: “Being Crude“, “Interferring “, “Mastering“ and “Blaspheming“.•Shaping manager’s responses according to the perceived level of impoliteness practices.
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关键词
Deviant behavior,Impoliteness,Luxury,Servicescape,Symbolic violence
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