Changes in Positive Affect Due to Popularity in an Experimental Dating Context Influence Some of Men’s, but Not Women’s, Socio-Political Attitudes

Objective Trait mate value covaries with several socio-political attitudes. One’s dating popularity in a mating market can, however, shift one’s self-perceived mate value in that market. We tested whether dating popularity could therefore also shift socio-political attitudes, and whether trait mate value could moderate this effect. Method Heterosexual participants ( N = 237) reported their trait mate value. Participants then recorded a video of themselves and received video responses from five opposite-sex peers, each consisting of either positive or negative romantic feedback—forming the manipulation (popularity: from low to high). Afterwards, we measured participants’ attitudes to traditional gender roles, casual sex, minimum wage and healthcare, and implicit sexual and political attitudes. Results Unpopular men reported less support for casual sex than popular men. There was no main effect on women. Unpopular men had lower positive affect than popular men, and in turn men with lower positive affect reported less support for casual sex and for increasing the minimum wage and access to healthcare than men with higher positive affect. Unpopular low mate-value women reported more support for casual sex than popular low mate-value women. Unpopular men of low and average mate value reported less support for casual sex than popular men of low and average mate value. There was no effect on average mate-value women and high mate-value women and men. Conclusions Changes in positive affect due to dating popularity influence some of men’s, but not women’s, socio-political attitudes, and trait mate value moderates the effects of popularity on attitudes to casual sex.