Social Media Usage in Small and Medium-Sized Enterprises (SMEs) in Developing Countries

Small and medium-sized enterprises (SMEs) can use social media (SM) for communicating information with stakeholders with minimal cost. The ability to access and share information influences the SMEs' performance, but there is little scholarship on the association between the adoptions and usage of SM from a SMEs perspective. In this context, the present chapter discusses the concept, definition, and importance of SM use in SMEs operating in developing countries. In addition, this chapter also insights into the benefits, characteristics, and challenges of SM use in the SME context. Furthermore, this chapter aims to identify the technological, organizational, environmental, and personal factors influencing social media use and its impact on SMEs. This chapter also offers theoretical and practical implications and insights for future scholars.