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The Use of Social Media in the Marketing Strategy of Service Firms

Pinelopi Athanasopoulou,Apostolos N. Giovanis,Marilou Ioakimidis

Journal of Management Sciences（2021）

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Abstract
Journal of Management Sciences (JMS) is a biannual HEC Pakistan indexed research journal. JMS is a scholarly journal that publishes scientific research on the practice of management and its application in business. It is multidisciplinary in scope and interdisciplinary
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marketing strategy,social media,service firms
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