Coffee Shop Place Attachment during Covid-19 Pandemic in Bandung

The concept of place attachment is based on a positive emotional attachment between person-place. This attachment can be formed from the freedom of user accessibility to the physical environment and social environment to create a feeling of safe and comfort. The formation of user feelings related to emotional of the design. But at the end of 2019, the world was shocked by the emergence of the corona virus (Covid-19) and to reduce the spread of this virus the government in Indonesia began issuing new regulations on limiting accessibility of public facilities, such us coffee shop. The decrease of accessibility in the coffee shop can change the freedom of visitor’s activities which it become a triggers of disruption place attachment. Therefore, the main focus of this study is to determine whether there is a difference or not in the concept of user attachment in a coffee shop during the new normal period and to identify factors that can affect the formation of a feeling of place attachment. This study uses a quantitative method with a exploratory strategy. The data was collected through literature studies, online observations, and distributing questionnaires to 305 respondents who had attachment to a coffee shop in Bandung before or during the pandemic. The analysis technique of this research uses analysis factors. The results of this study found that there was a shift in attachments at the time before and just before the Covid-19 pandemic. Meanwhile, in the place attachment theory about freedom, safe feeling and comfort even though place attachment is reduced, it can still be felt by some coffee shop visitors. Therefore, by still paying attention to the needs and activities of visitors while in the coffee shop, attachment places can still be formed.