In the face of self-threat: Why ambivalence heightens people’s willingness to act

Taly Reich,Alexander G. Fulmer,Ravi Dhar

Organizational Behavior and Human Decision Processes（2022）

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摘要

•Ambivalence towards a self-threatening outcome increases pursuit of the outcome.•Ambivalence reduces self-threat inspired by a desired uncertain outcome.•People do not intuit this effect and are likely not taking advantage of it.

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关键词

Ambivalence,Self-threat,Outcome desirability,Outcome uncertainty,Approach motivation,Avoidance motivation

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