Study on Consumer Choice Behavior in Brand Expansion of New Markets

Study on consumers′brand choice is the premise of brand expansion of new markets.Based on consumer decision theory,we use cellular automata to analyze some factors affecting the consumers′behavior like brand culture,advertisement,number of neighbors and relationship with them,competitors and economic environment.The result of simulation and analysis shows that the model can simulate the consumer choice behavior in brand expansion of new markets.Study on consumer choice behavior in brand expansion of new markets can help companies to find better places to expand the brand.