Understanding Informal Influences on Equivocality in the FFE:A Social Networks Approach

Polly S. Rizova,Elliot Maltz,Samir Gupta

Academy of Management Proceedings（2017）

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摘要

The fuzzy front-end (FFE) phase of innovation is crucial to the ultimate success of new product and process initiatives. One of the most critical tasks at this stage is addressing the equivocality ...

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informal influences,social networks,ffea

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