Kritisch mediaonderwijs : een gat in de markt

Abstract Critical Media Education: a Commercial Opportunity The speed of the digital revolution makes it more and more a challenge to exploit its opportunities while avoiding its adverse consequences. Therefore the call for media wisdom (media literacy) increases and the responsibility of education is stressed. The role of the media industry in education is underexposed although it can be seen as an essential part of media education. In this article, we attempt to briefly specify the position of the media industry in society. Then we translate this into potential standards for education. We think it’s important for pupils to understand the complex reality in which the media industry deploys its activities, and the consequences for the quality of media content.