Characteristics and Perception of Cultural Tourism Resources in Mt. Huangshan Scenic Spot

Abstract Taking Huangshan Mountain Scenic Spot as the research object, this paper explores the types, characteristics and perception of the cultural tourism resources of the double heritage scenic spot through collecting previous literature, on-site investigation and comparative analysis and other research methods. The results show that: (1) There are four types of cultural resources in Mt. Huangshan Scenic Spot, namely, cliff stone carving, historical structure, literary works and cultural spirit; (2) Compared with Tai Mountain, Emei Mountain, Wuyi Mountain and other world cultural and natural heritage sites tourists have low perception of cultural tourism resources in Huangshan Mountain Scenic Spot; (3) Factors such as typical natural attribute, single tourism product and seasonal tourists flow are the main influencing factors of low perception of cultural tourism resources in Huangshan Mountain Scenic Spot. Paying attention to resource mining, strengthening product design and expanding the scope of publicity, etc. can increase tourists’ perception of cultural tourism resources in Huangshan Mountain Scenic Spot.