Plataforma web B2B como ventaja competitiva en la industria del calzado de Tungurahua

In a globalized world and with easy access to the internet, advertising goods / services is available to everyone. In Ecuador, the use of electronic commerce has been gaining importance over the years; framing itself in the C2C or B2C category, that is, the sale from customer to customer and company to customer respectively. The present research work aims to determine the impact of a B2B technology platform and its influence on the competitive advantage of the footwear sector in the province of Tungurahua. It was under a critical-propositional paradigm, that is, the variables were analyzed and the ideal method to create a competitive advantage was investigated. The research approach is of type quali/quantitative type since information about the categories present in the variables. Was inquired and in turn the Chi Square was used to determine their relationship, obtaining 1.349 within the acceptance zone. After this, it was concluded that the two variables what are web platform and competitive advantage are related and that it is important to create a B2B-type platform in order to obtain a competitive advantage (differentiation, cost leadership) and greater customer service.