Touristic valorization of cultural and historical heritage of the central core of Sarajevo based on Hilary du Cros method

Cultural and historical heritage, as well as rich history, very often represents a very important segment of tourism development in a certain city. Tourists are very inclined to the old town centers, which generally have many attractions of this type, and usually they are located in the immediate vicinity. Baščaršija is also an example of the old city area, which earlier was intended for commercial purposes only. Nowadays Baščaršija represents the most attractive part of the City of Sarajevo and its cultural features are a real attraction for many tourists. This paper focuses on the evaluation of the cultural - historical heritage within Baščaršija applying the method of tourist valorization of cultural resources by Hilary du Cross. Baščaršija is home to various religions, peoples and rich legacies from different historical periods that shaped its present-day appearance. The cultural heritage of Baščaršija includes numerous museums, religious buildings, fountains, interesting streets, as well as numerous authentic craft shops.