Venture Creation Decision Models: Cognitive Approach

Entrepreneurial decision models are a current hot topic, and their design has become a key to encourage the nascent entrepreneurs. In fact, decision model design is often associated with innovation. This paper aims to contribute to the knowledge of major venture creation decision models and their characteristics and, by explaining how it makes decisions. In fact, various conceptual studies have proposed links between decision model and entrepreneurial cognition. These types of decision-making models have very different cognitive components, how influence positively or negatively entrepreneurial behavior, so it becoming important to understanding how modeling, evaluate and developing entrepreneurial practices. Increasingly, this study focus on the entrepreneurial scripting process as new model qualified to explaining better the venture creation decision.