The development of intensive beef cattle farming system in North Sulawesi with strategy management concept approach

Beef cattle production in North Sulawesi needs to be increased because its growth was very slow, unable to keep up with the rate of consumer demand. The intensive system approach to beef cattle development was intended to increase production by increasing the ability or optimizing the productivity of the available production factors, where the current conditions for beef cattle development in North Sulawesi were generally maintained traditionally (extensively). This study aimed to obtain the concept of a long-term planning strategy from an intensive system of beef cattle development in North Sulawesi. A qualitative research method was used to determine farmers’ perceptions and formulate development strategies using a four-stage qualitative analysis approach, a Lingkert scale, and a three-stage strategy formulation for the David Fred model. The results showed that farmers in North Sulawesi were less interested in the application of the intensive farming system in developing beef cattle, because the traditional (extensive) farming system have been considered beneficial for the farmers. Therefore, to achieve the development of intensive farming systems, the strategy had to be built for driving force in the market and consumers.