Reactivación económica en empresas del sector industrial a través de la matriz de efectos olvidados

The city of Cuenca-Ecuador, recognized as the city of large industries, thanks to the contingent of these companies that make up the industrial sector, there has been an economic development within this canton. The problem of the investigation is the low production and commercialization of its products, translated into a loss of liquidity caused by the health emergency that the country is going through. The objective of the research is to develop the forgotten effects matrix by identifying actions and effects, thereby finding the forgotten variable, in order to try to mitigate this risk. From the methodological point of view, the study is aligned with the quantitative level, developing a square matrix of forgotten effects, with the support of the businessmen through their opinions, with this the results are obtained: The action Incorporation of biosafety elements affects on the effect gradual increase in production, through the forgotten effect or omitted variable Personnel with health security. The use of this theory allows managers or owners to find the ideal way, in order to strengthen decision-making in this way to improve the sustainability of their organizations.