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Back to the Future: a Virtual Roundtable of Senior Academics Sharing Insights From Consumer Research on Technology

Russell W. Belk,William Fritz,Markus Giesler,Rhonda Hadi, S.-C. Huang,Christian Hildebrand,Donna L. Hoffman,Robert J. Meyer,Thomas P. Novak,Stefano Puntoni,Rebecca Walker Reczek,Bernd H. Schmitt,Andrew T. Stephen,Ana Valenzuela,Klaus Wertenbroch,Gizem Yalcin

ACR North American Advances（2020）

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consumer research,senior academics,technology,insights
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