Comportamiento de las comunidades digitales en Twitter durante las elecciones México 2018

espanolCon el objetivo de evaluar la importancia de la comunicacion digital en la cultura politica, se exploro el comportamiento de las comunidades digitales del Twitter durante las elecciones Mexico 2018. La investigacion se dividio en dos fases: obtener los tuits de la campana electoral sobre tres de los candidatos por medio del entorno de programacion “R” y mediante filtros el analisis de la base de datos a traves de un libro de codigos. Los resultados describen que, de 4664 tuits analizados, el candidato Jose Antonio Meade (47%), seguido por Andres Manuel Lopez Obrador (29%) y Ricardo Anaya (24%). Los emisores “ciudadanos comunes” emitieron el 31% de los tuits analizados, de los cuales el 20% fueron enlazados con noticias de medios online, mientras que los “periodistas” y “medios de comunicacion” sumaron el 40% del total. La discusion final preve a la comunicacion digital como transformadora o reproductora de la esfera publica. EnglishIn order to assess the importance of political communication in the Mexican political cul-ture, this paper probes into the behavior of digital communities in Twitter during the 2018 Mexico’s presidential election.Research followed a two staged design. First, a large sample of tweets were collected on a daily basis using the package “rtweet” in the R programming environment. Following that, the collected tweets were filtered, cleaned, and a codebook was designed to analyze their contents. The results show that, out of a sample of 4664 publications, candidate Jose Antonio Meade had the lar-gest number of mentions (47%), followed by Andres Manuel Lopez Obrador (29%) and Ricardo Anaya (24%). “Common citizens” issued 31% of the tweets analyzed, out of which 20% show links to online news outlets, while journalists and media publications accounted for 40% of the sampled tweets. The authors consider that these results characterize the observed digital communication practices as either transformations or extensions of the offline public sphere.