Current Trends in B2C E-Commerce Logistics – A Content Analysis

Christian Straubert,Björn Asdecker,Immanuel Zitzmann

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摘要

In the B2C e-commerce market, logistics plays a crucial role, not only as a cost factor, but also as a major success factor for the firms. It is therefore important for e-tailers to know which trends in B2C e-commerce logistics are considered to be the way forward. This also has implications for the directions of future research.

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e-commerce logistics, Future, Trend, Content analysis

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