Study of Photographic Images of the Perak State Tourism Campaign Billboards

The objective of this research is to study the effectiveness of photographic images used on tourism campaign billboards in Perak. It will also gauge the extent of the respondent’s perception and understanding of the importance of photographic images on the tourism billboards in Perak. In order to ensure the success and effectiveness of the method, a study was conducted to obtain feedback from the public regarding the images featured on the tourism advertisement billboards. It is hoped that findings from this research would be able to gain respondents’ feedback in providing information to the researcher so that the effectiveness of photographic images used as one of the media on Perak’s tourism advertisement billboards can be identified. Results from this study could serve as guidance to the relevant authority by producing suggestions of new and high-quality photographic images on the tourism advertisement billboards in Perak.