Categorical Visions, Aspirations, and New Market Formation

Miyoung Chang,Peer Fiss,Cheng Gao,Mary Ann Glynn,Mark Kennedy,Klaus Weber,Benjamin Innis

Academy of Management Proceedings（2020）

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摘要

This symposium addresses the role of future-oriented aspects of a category, namely categorical aspirations - desired, imagined qualities that are to be realized in the future. Current research on c...

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