Moralizing Self-Control

In this chapter, the authors synthesize current research and thinking on the topic of self-control moralization. They focus on three parts: (1) similarities and differences between morality and self-control, (2) the process of moralizing self-control, and (3) the consequences of moralizing self-control. They use a moral pluralistic perspective—the idea that there are multiple, sometimes conflicting, moral concerns within and between cultures and individuals—to argue that research on self-control moralization could benefit greatly from exploring the roles of different types of moral concerns, emotions, and social contexts. The chapter discusses when self-control and morality overlap and when they don’t, what this means for moralizing self-control, and how one might be able to leverage moral concerns to achieve greater self-control success and prevent self-control failure.