An experiment-driven mass-personalisation model: application to saxophone mouthpiece production

AbstractMass-personalization (MP) presents an opportunity to meet diversifying customer needs in consumer products market with a near mass-production efficiency. Traditional product development methodologies fall short to guide design for MP and a dedicated systematic methodology is essential. The proposed approach bases on a dynamic product template that automatically adapts with user input and produces a reliable output. This paper presents the workflow towards mass-personalization of saxophone mouthpieces with focus on design automation.