A Study of Domestic Movies Marketing Strategies Based on the Big Data of the Films Microblog

Jin Zeng,Shaoyuan Guo, Fangrong Qi, Xiang Xiao,Mengru Shen, Lifen Yun

Proceedings of the Fourth International Conference on Economic and Business Management (FEBM 2019)（2019）

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domestic movies marketing strategies,films microblog,big data

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