Wine Qualities and Consumer Satisfaction: An Abstract
Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceBoundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces(2018)
摘要
The wine business is a dynamic international market where marketing variables are crucial. They serve the brand to differentiate its products from those of competitors and consequently lead to a better performance. The evaluation of the product is often justified with organoleptic properties even if other marketing variables such as the brand or a label can have a strong explicit or implicit influence.
更多查看译文
AI 理解论文
溯源树
样例
![](https://originalfileserver.aminer.cn/sys/aminer/pubs/mrt_preview.jpeg)
生成溯源树,研究论文发展脉络
Chat Paper
正在生成论文摘要