The first century and beyond

Purpose In 2016, Sport, Business and Management: An International Journal (SBM) published its 100th article. While a number of other journals have been analysed as to their content, no such study has yet been applied to SBM. The purpose of this paper is to produce a content analysis examining the first century of SBM articles in order to map out what this outlet has published, and to what extent the journal has achieved the objectives set out in the first issue. Design/methodology/approach This paper employs a content analysis approach, with each of the first 100 research papers being analysed and coded by the two authors. Findings This study has found that there has been a general focus on sport marketing throughout the first 100 papers, while football is the dominant sport that has been studied. Over the course of the 100 papers, the majority of articles employed quantitative methods, with surveys being the most used method of collecting data. The authors were initially principally based in Europe and North America; however, the geographical location has widened over the period in question. Originality/value While there have been a number of other journals which have had a content analysis, this is the first such study into SBM.