Overcoming Resistance to Change: The Case of Intercollegiate Athletics

Big time college athletics (BTCA), is a fascinating phenomenon, one that presents the organizational scholar with intriguing questions. On the one hand, there exists minimal congruence between BTCA and the core mission of universities. On the other hand, BTCA continues to grow and, some might argue, thrive. The seminal puzzle to be addressed in the symposium will be to explain this