Social Media and Marketing Education

E. Deanne Brocato, Nathan James White,Kenneth Bartkus, Ashley Ann Brocato

Journal of Marketing Education(2015)

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摘要
Given the presumed importance of social media to marketing, along with the apparent lack of research concerning social media curriculum development, the purpose of this study is to conduct a systematic analysis of social media curriculum through the evaluation of undergraduate course syllabi in the United States. This research is intended to develop a better understanding of how social media content is being taught in institutions of higher education.
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