Healthcare Services Consumerism Among Older Persons

Robert H. Prisuta,James V. Harvey

Proceedings of the 1989 Academy of Marketing Science (AMS) Annual ConferenceDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science（2015）

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摘要

This paper reviews selected healthcare consumerism literature and summarises a nationwide survey of older citizens’ experiences with healthcare services. Factor analysis of this data revealed that Knowledge, Behavior and Personal Efficacy comprise three key components of healthcare services consumerism.

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关键词

Healthcare Service, Generic Drug, Health Care Market, Healthcare Consumerism, Elderly Consumer

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